品牌故事

the Balm是美国彩妆品牌，下面是the Balm官方网站介绍信息和the Balm品牌团队介绍：

Marissa Shipman, Founder & CEO 
Marissa realized that there were a few simple products she needed to help her feel glam all the time. Then she decided that if she needed them, other women probably did too. 
So she went to Amazon, bought 11 books on how to make makeup and started mixing in her kitchen. "I went crazy. I had a web site designed, got incorporated, worked out a budget, and hired a chemist." And the rest is history! Well, not yet but with her great ingredients, gorgeous colors and fabulous scents, Marissa is certainly making makeup history. 

Marissa has a Bachelor of Arts from Tulane University. Through her Theater Arts major and career in television production, Marissa developed keen insights into present day American pop culture that enhanced her understanding of cosmetic trends. Marissa is glamorous and fun and her personality definitely shows through in her products. 
 
 
 Alex Britt, Vice President 
After countless brainstorming sessions about cosmetics, Marissa finally persuaded Alex to join theBalm. Alex is responsible for the company's day-to-day business operations but is also instrumental in product development and marketing. Prior to joining the team, she held various marketing roles at advertising, consulting and consumer goods companies in New York and San Francisco. Her background includes years of experience in consumer insights including extensive work on the youth market consulting for clients such as MTV, Philips Electronics and Levi Strauss. Alex brings a life long love of all things glamorous along with her creativity and energy to theBalm. 
Alex earned a Bachelor of Arts from Tulane University with a major in Economics. 
 
 
Jordana Shipman, Vice President of International Sales
Jordana is responsible for marketing theBalm throughout the Midwestern region of the United States. Jordana has spent many years working within the media, fashion and event planning industries. Prior to joining theBalm, she managed the corporate event group at InterActiveCorp. Before InterActiveCorp, Jordana was a conference and event planner with Mosaic Event Management and a promotion assistant with GQ magazine. 
She is a graduate of the University of Florida with a degree in Finance.