品牌故事

英国BOOTS旗下的自产品牌，关于BOOTS品牌的介绍如下：

Alliance Boots is a leading international pharmacy-led health and beauty group offering a wide range of products and services to our customers working in close partnership with manufacturers and pharmacists. Our two core businesses are pharmacy-led health and beauty retailing and pharmaceutical wholesaling. 

Through our daily actions and operations, our teams play a significant role in contributing to the overall improvement of healthcare in the communities we serve. We are proud to work within such a unique sector, helping millions of consumers and patients look and feel their best. 

Alliance Boots is privately-owned and employs over 110,000* people. Its wholesale and distribution network serves over 135,000* pharmacies, doctors, health centres and hospitals from over 370* pharmaceutical wholesale depots in 15* countries. We operate more than 3,200* health and beauty retail outlets in nine* countries, of which over 2,900* have a pharmacy.

BOOTS的使命：
Our mission is to become the world's leading pharmacy-led health and beauty group. We seek to develop our core businesses of pharmacy-led health and beauty retailing and pharmaceutical wholesaling across the world and become a significant player in many major international markets. 

Performance-driven, we aim to set high standards that are recognised as the benchmark by all our stakeholders, including employees, manufacturers, pharmacists, consumers and payors. 
 We intend that our brand portfolio will lead the industry and we aim to demonstrate unparalleled expertise in formulating, marketing, selling and distributing our own brands. 
 We seek to create a strong shared culture and sense of identity and belonging for our team throughout the Group. 
Our purpose 
Delivering products that help people look and feel their best. 

Our values
We believe in making a difference and are proud of the contribution we make to the well-being of the communities we serve. The historical values of Alliance UniChem and Boots form the basis of our core values at Alliance Boots:

Partnership - Includes respect, understanding and working together. We create and build value through partnerships and alliances, inside and outside the business. Together we can achieve more. 
Trust - the essence of the way we do business. We are trusted because we deliver on our promises. 
Service - We hold ourselves to a high standard of service that is authentic, expert and enthusiastic. 
Entrepreneurship - We are innovators, seeking new challenges and having a winning spirit. 
Simplicity - We're proud of being lean and efficient, uncomplicated and easy to do business with.